Networking in a Coworking Space – what are the advantages?
Today there are many different ways to network online through social media channels,
but what’s better than building contacts within your own office space ?
Coworking spaces offer unique networking opportunities that traditional offices lack, because they aren’t dedicated to one specific business, or one industry. In a coworking space you can meet multiple professionals from countless different backgrounds, operating all together in one space. Whatever industry you’re in, chances are you that can make some pretty great connections in a coworking space.
A co-working space can only be, what it’s occupants make of it. And it can be so much more than just another place to get work done. The potential for networking is one of the major advantages of coworking. When done right, this networking can be low-key and feel as simple as having a conversation around the coffee machine with new friends.
In this blog post, we’ll give you 5 reasons why networking in a coworking space rocks:
Strike a conversation and be approachable
Whether you are a newbie or an experienced coworker, networking is the greatest benefit of a coworking space. Getting involved in the community is the best way to meet new people with similar values and career goals. It can be intimidating to talk to strangers, especially in our increasingly internet-based world, but you can start by just saying “hi” :)
A perfect place to spark a conversation with a coworker is at the central coffee spot or perhaps by initiating a conversation in the copier room by asking something as simple as “How long have you been a member?” Keep things focused on having a conversation, rather than prospecting for an opportune moment to pitch your business. Still hesitant or shy, get your community manager to facilitate introductions. They will be happy to help you out!
If you make an effort to be approachable, chances are… you will be approached. Spend a few hours a day without your headphones in or work at different stations throughout the space on different days so that you surround yourself with new people. Making yourself approachable is a failproof way of connecting with a few new members every week.
Share your knowledge
Share knowledge regarding your line of business and your specific industry. This might even open up new business opportunities for the both of you. Sharing your knowledge can not only help a fellow co-worker, but also lead to future gains. It’s highly likely that at some point you’ll be on the receiving end of useful knowledge.
Share the passion about your business
There’s a difference between selling, and just having passion for what you do. When you simply let your passion for what you do be on full display, you arouse curiosity and build relationships.
Perhaps the person you’re talking with, has no need to purchase one of your services. But if these people feel like you’re easy and fun to talk with, maybe they’ll recommend you to others because they like you and want to be helpful.
Be supportive and show interest in others
When you meet someone who offers you something you need, try swapping it for something that the other person needs. The benefit of this approach is that other members of the co-working space might hear about your services.
One of the best ways to network in a coworking space is by helping those around you. People are always looking for help. Coworking spaces are great because they stimulate collaboration, allowing members to work together and to solve problems. Using your skills to help others is a great way to get your name out there in the community.
Attend community events
Make an effort to attend community events and other activities organized in your coworking space. Most coworking spaces do a great job of planning community events for their members. These are the perfect times to network with your fellow coworkers. Not only does a planned event take the pressure off of you to facilitate organic networking, but it is literally designed to get members talking to one another. Try to attend the events organized by your community manager and see what kind of conversations you can have with your fellow members!
If there are no workshops or events happening in your coworking space, why don’t you organize one yourself? It might be a small workshop relating to your field of expertise where you can invite your fellow co-working companies.
Another great tip, is to take part in events hosted by fellow tenants.
You might even be able to cooperate by stepping up to be a guest speaker and present your own activity. This not only improves the discoverability of your brand but also the potential of generating business.
Are your ready to network?
Tech.Lounge offers you the perfect surroundings to network in our coworking space in Antwerp and Brussels!
Kick off your conversation while enjoying a delicious cup of coffee at our Airstream Caravan!
Throughout your working day, choose from different coworking spots throughout the coworking space so that you can meet other coworkers from countless different backgrounds !
Or connect with passionate coworkers through networking community events and where you can learn new professional & personal skills to unleash your full potential.
Don’t be a stranger and contact us for a visit of our coworking spaces in Antwerp & Brussels!